IPS LEAD – The Learning, Excellence and Development Program of IPS – organized an exclusive, day long training workshop on ‘Social Media Marketing’ on April 19, 2014.
The training, which was held at IPS, was conducted by Atif Hafeez Malik, one of the leading eMarketing consultant of Pakistan, and Amna Masood, an eminent trainer from e-commerce industry.
The workshop focused on integration of various social media tools, development and execution of social media marketing strategies and measuring ROI (return on investment) of a social media campaign. The emerging trends of the industry were also highlighted during the session.
The training was attended by diverse group of professionals representing institutions from different industries.
