As part of its initiative of ‘Indigenizing Policy Research in Pakistan’, IPS LEAD – the Learning, Excellence and Development program of IPS organized a session titled ‘Brainstorming Research Ideas: Media Studies’ in collaboration with Riphah Institute of Media Sciences (RIMS) at the latter’s premises on October 14, 2020.
The session, which was attended by M.Phil. and MS students of media and communication studies, was addressed by Khalid Rahman, executive president IPS, Kashif Hafeez, CEO Pulse Consultant, and emerging filmmaker Talha Aslam.
Rahman, in his keynote speech, talked to the students about the role that media plays in shaping different narratives and molding public opinions, effectively making a strong impact on the society both directly and indirectly.
In support of his argument, the speaker presented an example of the Western media, which was instrumental in spreading propaganda of ‘Weapons of Mass Destruction’ in Iraq, eventually leading to the country’s invasion by the US. Similarly, the speaker opined, the media of other countries was also getting played in the hands of different corporate and political entities at times, even spreading false news and fake propagandas to suit their wishes or requirements.
Speaking of the media in Pakistan, Rahman said that the country’s media needs to update itself to the standards of the modern world while aligning itself with the national objectives alongside. Rahman also emphasized on the importance of creating more space for research-based informative content in the national media as it can not only educate viewers over multifarious issues but can also help instill positivity in their minds.
Hafeez, while talking to the students through an online link, criticized the overwhelming commercialization of content in Pakistani media, stating that the phenomenon is not only ruining creativity and originality but can also be seen compromising our values and norms at times.
Aslam spoke about the power, influence and impact of social media in today’s world, stating that the digital world provides opportunities for everyone to make their mark. He shared some valuable research ideas and tips with the students, while urging them to make optimal use of social media by producing content which may leave a positive impact in the minds of the viewers, and in turn becoming useful for the society in general.
