The advertisements are now more linked with showing dreams of fulfilling expectations rather than facts. This trend seems to be increasingly perceivable in the advertising industry of Pakistan affecting the country’s social fabric with the artistic proofs of ethos, pathos, and logos, highlighted by Talha Shorwala, brand strategist and media consultant. He was sharing his views during a discussion on ‘Chutzpadik Advertising Strategies in the Pakistani Media – Impact on Society’ organized by the Institute of Policy Studies (IPS) on March 15, 2023.
The power of chutzpadik advertisements in propagating progressive agenda | Talha Shorwala
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